Google have announced today that they are going to introduce Google Ad Innovations to the USA.
Please feel free to click on the link, because I for one cannot wait to see if this is going to be included for us to have a play with this on this side of the pond.
Also click here to see the post from Google.
Tuesday, 7 December 2010
Wednesday, 17 November 2010
Google AdWords Weekly Agency Update
Sorry and I know its been a while since I have blogged/posted.
Something caught my eye in the latest Google AdWords Agency update.
We all know that Google have launched instant previews and there has been lots of talk about it on peoples Blogs and Tweets.
There in the the last paragraph is the comment "Note: at this time, Instant Previews does not impact ads.
It will be interesting to see in the future it will have an impact on ads.
Something caught my eye in the latest Google AdWords Agency update.
We all know that Google have launched instant previews and there has been lots of talk about it on peoples Blogs and Tweets.
There in the the last paragraph is the comment "Note: at this time, Instant Previews does not impact ads.
It will be interesting to see in the future it will have an impact on ads.
Friday, 8 October 2010
PPC V SEO
This is question that many people inside and outside of digital marketing often ask. When I ask it to myself it brings up many questions, I also have my own view what the answer is.
I have worked for several agencies and in the past, and there has always been an opinion amongst us PPC people that people within SEO see themselves as elitist or is this just my experiences. So does it even need to be PPC V SEO, or can the two work side by side?
SEO is seen as the Holy Grail so to speak. To appear in top positions on the search engines for your chosen keywords on the search engines. Sounds simple I know. Everyone in the industry also know its not that simple. It can also take time for you to appear in any favorable positions.
Step up PPC. Although PPC is instant it is becoming more and more scientific as more companies get involved. Gone are the days of starting your bidding at £0.10 and lowering it each day until you’re paying about £0.05 a click and still ranking on the first page before the fold. I hope I am not giving my age away there as many of the new people involved will have never know those early days.
SEO is a fantastic and very difficult strategy to follow, there are many metrics involved to help improve your rankings. If there was only a few the job would be simple.
PPC used to be the ideal answer, but as mentioned it has and continues to become more complicated. No longer is it create an ad, find a load of broad match type keywords, stick in a £0.10 bid and as your CTR improves lower your bids. The one major advantage over SEO is its instant. Do all your work correctly and you can get a position you want for the budget you have allowed.
If you have the budget and the time SEO will do its magic, unfortunately not all companies have a large budget, and there probably not patient either.
Going back to my title I do not feel it should be this traditional PPC V SEO, but it should be “PPC & SEO a marriage made in heaven.”
I feel I have been educated in my thoughts over the past 6 months or so by the people who are involved in search at Branded3 (my employers). I used to get wound up by the SEO teams rubbishing PPC this no longer happens and has never really happened at Branded3 apart from the odd bit of leg pulling. Why does it not happen here? Well its down to good management for one and a few simple things.
• We are all part of “The Search Team.”
• We all sit together, yes rocket science the PPC & SEO teams sit together, talk pick up tips from each other.
There is no rocket science involved at all.
I have worked for several agencies and in the past, and there has always been an opinion amongst us PPC people that people within SEO see themselves as elitist or is this just my experiences. So does it even need to be PPC V SEO, or can the two work side by side?
SEO is seen as the Holy Grail so to speak. To appear in top positions on the search engines for your chosen keywords on the search engines. Sounds simple I know. Everyone in the industry also know its not that simple. It can also take time for you to appear in any favorable positions.
Step up PPC. Although PPC is instant it is becoming more and more scientific as more companies get involved. Gone are the days of starting your bidding at £0.10 and lowering it each day until you’re paying about £0.05 a click and still ranking on the first page before the fold. I hope I am not giving my age away there as many of the new people involved will have never know those early days.
SEO is a fantastic and very difficult strategy to follow, there are many metrics involved to help improve your rankings. If there was only a few the job would be simple.
PPC used to be the ideal answer, but as mentioned it has and continues to become more complicated. No longer is it create an ad, find a load of broad match type keywords, stick in a £0.10 bid and as your CTR improves lower your bids. The one major advantage over SEO is its instant. Do all your work correctly and you can get a position you want for the budget you have allowed.
If you have the budget and the time SEO will do its magic, unfortunately not all companies have a large budget, and there probably not patient either.
Going back to my title I do not feel it should be this traditional PPC V SEO, but it should be “PPC & SEO a marriage made in heaven.”
I feel I have been educated in my thoughts over the past 6 months or so by the people who are involved in search at Branded3 (my employers). I used to get wound up by the SEO teams rubbishing PPC this no longer happens and has never really happened at Branded3 apart from the odd bit of leg pulling. Why does it not happen here? Well its down to good management for one and a few simple things.
• We are all part of “The Search Team.”
• We all sit together, yes rocket science the PPC & SEO teams sit together, talk pick up tips from each other.
There is no rocket science involved at all.
Wednesday, 22 September 2010
Google Inside AdWords
For those of you who missed it yesterday, Google have announced some new features in My Client Center (MCC) for those of us who use the function.
1. e-mail notifications.
2. Custom alerts.
Please click here if you want to read the full blog.
Also coming soon form myself, a new blog with the title PPC V SEO. Any ideas and thoughts, please let me know. Everyone has a perspective on this would be great. I have my own ideas and will put it on here shortly.
1. e-mail notifications.
2. Custom alerts.
Please click here if you want to read the full blog.
Also coming soon form myself, a new blog with the title PPC V SEO. Any ideas and thoughts, please let me know. Everyone has a perspective on this would be great. I have my own ideas and will put it on here shortly.
Tuesday, 3 August 2010
AdWords Myths Part 2
Last week I posted briefly about the new Google AdWords blog about AdWords Myths.
The second installment is now available to view, with Myths 3, 4 and 5
Myth#3: Your conversion rate can impact your quality score
Myth#4: The AdWords keyword tool suggests keywords to use
Myth#5: Upper and lower case letters in AdWords keywords matter
Click here to read the blog in full.
We Will look forward to see what new myths Google tell us all about next week.
The second installment is now available to view, with Myths 3, 4 and 5
Myth#3: Your conversion rate can impact your quality score
Myth#4: The AdWords keyword tool suggests keywords to use
Myth#5: Upper and lower case letters in AdWords keywords matter
Click here to read the blog in full.
We Will look forward to see what new myths Google tell us all about next week.
Thursday, 22 July 2010
Google AdWords Myths
Yesterday Google started to run a post on their Google AdWords Blog about the myths and the facts surrounding the myths and facts of Google AdWords.
The first myth was 'Spending money on Google AdWords will influence my websites ranking in Google's free search results.'
The second myth was one I am sure we have all heard 'Google AdWords has declined my credit card.'
Next week we can all look forward to AdWords clicks and Keyword myths.
The first myth was 'Spending money on Google AdWords will influence my websites ranking in Google's free search results.'
The second myth was one I am sure we have all heard 'Google AdWords has declined my credit card.'
Next week we can all look forward to AdWords clicks and Keyword myths.
Wednesday, 14 July 2010
Google AdWords Updates
As we are all aware or most of us are aware Google are at present adding extra features to the AdWords interface on a regular basis.
The latest is to the 'Opportunities Tab'. There are now three advertising goals. These three goals are:'Increase Traffic', 'Balance Cost and Traffic' and 'Maintain Or Decrease Cost'.
It is far too early to see the results and the benefits of the tool, but I am sure we will all be having a play to see how it will benefit the campaigns we manage.
Please click here to read more.
The latest is to the 'Opportunities Tab'. There are now three advertising goals. These three goals are:'Increase Traffic', 'Balance Cost and Traffic' and 'Maintain Or Decrease Cost'.
It is far too early to see the results and the benefits of the tool, but I am sure we will all be having a play to see how it will benefit the campaigns we manage.
Please click here to read more.
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